Tag "innovation"

3rd October 2014

Are you an ad agency or what?

An aggressive sort of question. But one that Signalyard faces frequently. And to be fair, it’s not a bad question. What does an ad agency do nowadays? The good ones provide a level of technical expertise that can be hard to replicate in-house. They know the consumer and understand ways to engage them. They know…

10th May 2013

Marketing running takes a stride forward

The line between devising a new product (or service) and marketing it has become increasingly fuzzy in recent years. Nowhere is that more apparent than in digital products and services, where what the customer gets is downloadable, shareable, promoted through discussions and social media. But even in tangible products, marketing needs to feature earlier and…

8th May 2013

New new kit for cyclists

Let’s face it. Plenty of us cyclists love a new piece of kit. It seems half the people I ride with start most sentences with “have you see the new …”. So I shouldn’t be surprised when my post last week about Cycling Innovation got quite a few responses talking about other favourite improvements on…