4th July 2013

Marketing is the new news

Speed of reaction is becoming as important for sports brands as it is for athletes. Running brands and other sports marketers have been amongst the leaders in a ‘real-time marketing’ trend over the past three years for brands to act more like newsrooms. Gatorade was one of the first. Their Mission Control Center was set…

10th May 2013

Marketing running takes a stride forward

The line between devising a new product (or service) and marketing it has become increasingly fuzzy in recent years. Nowhere is that more apparent than in digital products and services, where what the customer gets is downloadable, shareable, promoted through discussions and social media. But even in tangible products, marketing needs to feature earlier and…