Business Strategy

9th November 2013

Branding as marketing content

Content is marketing. That’s pretty much a given (at least for those reading this blog). But do we really make full use of marketing as content? Particularly if you take the very definition of a brand, and say that’s content. I’ve just finished developing a brand book for a client. The client is a start-up….

5th September 2013

Cycling is the New Golf #2

Further evidence that the business deals done in the past on the golf course are now being done on bikes. Planning this week’s mega-deal between Vodafone and Verizon took place as much in the saddle as in the boardroom. The final price was agreed by the two CEOs, Vittorio Colao of Vodafone and Lowell McAdam…